What I did

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As the Social Media Manager at the E.L. Wiegand Fitness Center, I worked to expand the newly built gym's brand among the student audience. During this time I focused primarily on engaging my audience through student influencer campaigns on our Instagram Story. I worked to identify and work with student influencers to create dynamic stories that included everything from workout playlists to favorite workouts and protein shakes. The campaign worked to intrigue current patrons while encouraging students to visit the gym by demystifying exercise.